Path adds 10-second video to his anti social network

Path of the “personal network” approach to the mobile photo-sharing is interrupted with intentional restrictions. Stay the course, the start has released an update of its iPhone app, support for video, but it comes with a strict 10 seconds period.

The video update means users can now share your personal and private moments in short form video with up to 50 of their closest friends and family members.

“The path we are obsessed with the moment.” We want to share the best ways to capture and the moments of your life you with close friends and family, wherever you are “writes co-founder Dave Morin.” “Today your come moments alive.”

The team has neatly integrated PathPath video experience in a way that it feels are native to the app original design and functionality. The video in-app option reflects the camera app for the iPhone so users can easily switch between photo and video in a familiar fashion.

And yet, as is the case with a number of path’s product decisions, it is difficult to find the mainstream appeal in 10-second video. Case in point: seconds, a 12 seconds video social network that shut down earlier in this year.

Ultimately, path, value investing is overwrought feature with one and contrarian approach to social networking. For a service that deep to be intimate in purpose, it is an approach that so far feel cold and unfriendly.

Of course it is still too early to say path determines success or failure is doomed. The pedigree of its founders and investors assures us, however, that we will hear from this start certainly much more in the coming year.