The evolution of Social Media Manager: social monetization Manager?

The next evolution of social media manager position may very well focus on a puzzle piece that company is largely absent in the social media strategy of news: monetization.

Cox Media Group digital posted an opening Wednesday for a “social monetization Manager (SMM)”-someone who will focus on a strategy and implementation, the revenues of the company’s 100 + travel is TV, radio and newspaper properties.

Although Cox of among the first news media companies to rent, for an item of its kind this can signal a major shift for experimenting with ways to monetize social media news company. In a way Cox makes a big bet that social media will – play an important role in its revenue strategy with at least one large enough need for such a position. The position is part to invest a further shift of corporate strategy in digital, and includes a current structure shift to its digital and corporate business strategy groups to a team unified.

According to the LinkedIn list the person will have a mixture of digital savvy and sales expertise:

“The right candidate will know a mix of digital media-savvy, social media and first hand sales experience.” While social is to be the primary focus of SMM have knowledge about email permission marketing and mobile/SMS packages. A sense of experimentation is a must be built for this person, as this segment of the business unit is relatively new, underdeveloped and without a previous story. To succeed, you work with the product managers for the three platforms (social media, mobile, email) ensure a sustainable business model and sales strategy to lead. “You will function work across the Organization to support both local sales teams and business strategy.”

Alan Segal, senior digital, said for the past few years Manager of business intelligence and platforms at Cox Media Group, the value in the editorial, customer service and marketing social media has had a clear place. Focus on the people who help to these areas with Cox’s Social Media Manager Mathilde Piard had many Cox’s properties would best practices to help individuals that manage social on individual properties.

Last year, Piard began fielding questions around monetizing social media individual properties. More were interested, experimenting with different ways to use social to increase revenue. But as Piard already been responsible for editorial and other channels, social media implementation Segal said, it was not possible also responsible for the monetization efforts, where it made sense to focus someone to add monetization.

Although the company has done some experiments so far, the current approach and strategy to reconsider expects the social media monetization Manager Segal.

“We need a sponsored Tweet that cut and many different tests in the field to see what will work beyond the idea” Segal said. “Social has the potential to be really creative approach and we must exploit.”

Segal, said more media companies begin to rent because of what companies are used to selling in the digital space differentiate social offerings for such a position. Everything from the available inventory for the package must be covered and often tailored for each provider, he said, and that requires a specialist who thinks how to use the space.

“Not everyone is doing it, but I would get to invest in the predictions, those who a much higher return,” he said.

All Klosowski, the social/mobile business manager at the Denver post was his post with a similar function for a year now.

“A formal structure and strategy of the company’s media business approach to social media is critical,” said Klosowski.

Such efforts should have as a company determine objectives and accountability provide what value efforts to the business, he said.

His daily activity varies the design of programs that the advertiser to get the most exposure on social media consulting with potential advertisers. This month, with a local University to a free lessons for one semester is provide college through a Facebook promotion. The University is in turn exposure to your program by the post’s Twitter & Facebook audience ever.